The Blank Collective
My Role
Founder, Brand Designer, Website Developer
Date
Services
Feb 2020 - Present
Visual identity + Collaterals, Brand strategy, Website
Photography, Marketing strategy, Content Creation
The Blank Collective is a travel venture that merges immersive travel and learning indigenous artforms of India.
At TBC, we believe travel should be more than sightseeing. It should be for exploration, experimentation, and ultimately evolution. To do this, we offer a cocktail of expertly curated travel experiences—each focusing on a singular form of the visual or performing arts, or literature—to be enjoyed with a small group of like-minded travelers.
I founded The Blank Collective while a Fellow at the Naropa Fellowship. As a solo entrepreneur, I worked on all the aspects of the brand from the ground up. This included extensive research, user surveys, analyzing them, defining the target audience, developing a business plan, creating brand identity, building the website, social media channels, and gather a team of collaborators.
1. Branding
Visual Identity
The visual identity was designed to capture the essence of art, playfulness, and having a blank canvas to explore and learn.
The black and white colors were chosen to depict a universal, simple brand with quality experiences.
Color Palette
Typography
3. Branding Collaterals
